Not this again.

Like a lot of people who follow gaming news, I saw the videos in March about Nvidia’s DLSS 5, and like a lot of those people, I was unimpressed. I really hope it was just a too-early proof-of-concept video, because what it looked like it was doing was AI-generating in-game lighting and assets on the fly, with semi-random results, and (contrary to what’s supposedly the point of DLSS) using a lot more hardware capacity to do so.

But anyway. Fast forward a couple weeks, and a bunch of people who made videos about Nvidia’s trailer got copyright-struck….

…and if you guessed that Nvidia was weaponizing YouTube’s notoriously broken ContentID system to suppress criticism – as other companies have done – then this time you’d be wrong, because Nvidia’s own video got copyright-struck at the same time.

The culprit was an Italian TV channel called LA7, which aired a story on DLSS 5… using Nvidia’s footage… then thoughtlessly shoveled it into YouTube’s thoughtlessly automated systems… which then did the easily foreseeable thing and struck down every other copy of that Nvidia footage it could find, including videos posted before LA7’s because the bot is just that goddamned stupid.

Nvidia’s video and (at least some of) the critics’ videos have since been reinstated. That’s as close as these stories get to a happy ending; the creators won’t be losing any more views, and the original trailer is where it belongs so people can form their own opinions on it.

Meanwhile, LA7 faced no noticeable consequences and probably learned nothing, and as for Google… they’ve been keeping their shoddy system in this shoddy state for a lot of years now, and they have no incentive to change a damned thing.

Via YongYea and Techdirt.